Real World Guide

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  • Ethics for the Real World: Creating a Personal Code to Guide Decisions in Work and Life (World Guide Real) BUY NOW

    Ethics for the Real World: Creating a Personal Code to Guide Decisions in Work and

    $19.85

    We often make small ethical compromises for "good" reasons: We lie to a customer because our boss asked us to. We exaggerate our accomplishments on our résumé to get an interview. Temptation blindsides us. And we make snap decisions we regret.Minor ethical lapses can seem harmless, but they instill in us a hard-to-break habit of distorted thinking. Rationalizations drown out our inner voice, and we make up the rules as we go. We lose control of our decisions, fall victim to the temptations and pressures of our situations, taint our characters, and sour business and personal relationships.In Ethics for the Real World, Ronald Howard and Clinton Korver explain how to master the art of ethical decision making by:Identifying potential compromises in your own lifeApplying distinctions to clarify your ethical thinkingCommitting in advance to ethical principlesGenerating creative alternatives to resolve dilemmasPacked with real-life examples, this book gives you practical advice to respond skillfully to life's inevitable ethical challenges. Not only can you make right decisions, you can acquire new habits that will realize the best in yourself and transform your relationships.

  • Brand: Harvard Business School Press
  • ASIN: 1422121062
  • Competency Assessment Field Guide: A Real World Guide for Implementation and Application (World Real Guide) BUY NOW

    Competency Assessment Field Guide: A Real World Guide for Implementation and

    $33.21

    Have you created a monster with your competency assessment process that you don't want to live with anymore? In this timely companion to the best-selling, The Ultimate Guide to Competency Assessment in Health Care, Donna Wright provides case studies of successful implementations from a variety of organizations along with answers to the most frequently asked question from the field. Includes creative solutions to common challenges while providing boatloads of inspiration for the journey ahead.

  • ASIN: 1886624909
  • Crisis Leadership Now: A Real-World Guide to Preparing for Threats, Disaster, Sabotage, and Scandal (Real World Guide) BUY NOW

    Crisis Leadership Now: A Real-World Guide to Preparing for Threats, Disaster, Sabotage, and

    $14.92

    Why do some managers shine during a high-level crisis while others stumble? Those who have an action plan in place are the ones who can react quickly, manage rumors, and respond to victims and stakeholders sincerely and adequately while keeping their organization afloat. Leading crisis management expert Laurence Barton has spent more than two decades consulting with top companies on how to anticipate and respond to workplace threats and tragedies. In Crisis Leadership Now he offers concrete solutions for managing disruptive events-from industrial accidents and acts of violence to embezzlement, product recalls, and terrorism. Barton takes you through his journey of advising senior executives on crisis events and examines: The characteristics that define a true crisis Proven strategies to help you understand and respond to early warning signals Ways to mitigate threatening situations How to effectively communicate your decisions in a timely manner to employees, shareholders, customers, and other constituencies In this forward-looking guide, Barton applies his corporate insider's insight to numerous case studies, demonstrating how such catastrophes happen to real companies and real people every day. These studies form a framework for building crisis management thinking into your c...

  • Brand: Laurence Barton
  • ASIN: 0071498826
  • Employee Engagement 2.0: How to Motivate Your Team for High Performance (A Real-World Guide for Busy Managers) (World Real Guide) BUY NOW

    Employee Engagement 2.0: How to Motivate Your Team for High Performance (A Real-World Guide for Busy

    $9.45

    Imagine if you could: Create massive emotional commitment among all your direct reportsTurn apathetic groups into high performance teams exhibiting huge discretionary effortBe a leader who people fight to work with Win a "Best Place to Work" award within 12 months Indeed, you can do all that and more, and it doesn't take a lot of time or a big budget. This isn't just another ivory tower book on leadership. Employee Engagement 2.0 is the result of both massive research and real-world experience. The author, Kevin Kruse, is a former Best Place to Work winner, serial entrepreneur, and NY Times bestselling author. He has advised dozens of organizations, from Fortune 500 companies like SAP, to startups and non-profits, and even to the US Marines. This is your step-by-step guide that will teach you:What employee engagement is (it does not mean happy or satisfied)How engagement directly drives sales, profits, and even stock priceThe secret recipe for making anyone feel engagedHow to quantify engagement, even if you have no budget 7 questions to ask that will identify your engagement weaknessWhat to say to facilitate a team meeting on engagementA communication system that ensures rapid, two-way flow of informationHow to make your strategic vision memorable and "sticky" How to implement a...

  • ASIN: 1469996138
  • Project Procurement: A Real-World Guide for Procurement Skills (World Guide Real) BUY NOW

    Project Procurement: A Real-World Guide for Procurement

    $16.22

    Project Procurement: A Real-World Guide to Procurement Skills provides insight into the procurement community across sectors and across the globe. Here, the author covers the most widely used techniques and methods for supplier management, including supplier qualification and selection, supplier development, and supplier performance evaluation during different project stages—topics that have rarely been discussed in the procurement community, because they have traditionally been the area of expertise among financial experts. This book will take you through different types of contracts, their selection in particular scenarios, and illustrates them through real-life examples. Accessible and far-reaching in its grasp of various project procurement scenarios, this book is an indispensable reference for procurement professionals making a career in buying, from junior buyers up to the supply-chain heads of organizations.

  • ASIN: 1628254688
  • Typography Workbook: A Real-World Guide to Using Type in Graphic Design (World Real Guide) BUY NOW

    Typography Workbook: A Real-World Guide to Using Type in Graphic

    $11.65

    New in paperback, The Typography Workbook provides an at-a-glance reference book for designers on all aspects of type.The book is part of Rockport's popular Workbook series of practical and inspirational workbooks that cover all the fundamental areas of the graphic design business. This book presents an abundance of information on type - the cornerstone of graphic design - succinctly and to the point, so that designers can get the information they need quickly and easily.Whereas many other books on type are either very technical or showcase oriented, this book offers ideas and inspiration through hundreds of real-life projects showing successful, well-crafted usage of type. The book also offers a variety of other content, including choosing fonts, sizes, and colors; incorporating text and illustrations; avoiding common mistakes in text usage; and teaching rules by which to live (and work) by.

  • Brand: Timothy Samara
  • ASIN: 1592533019
  • UPC: 080665001536
  • Real-World Algorithms: A Beginner's Guide (MIT Press) (Real Guide World) BUY NOW

    Real-World Algorithms: A Beginner's Guide (MIT

    $27.47

    An introduction to algorithms for readers with no background in advanced mathematics or computer science, emphasizing examples and real-world problems.Algorithms are what we do in order not to have to do something. Algorithms consist of instructions to carry out tasks -- usually dull, repetitive ones. Starting from simple building blocks, computer algorithms enable machines to recognize and produce speech, translate texts, categorize and summarize documents, describe images, and predict the weather. A task that would take hours can be completed in virtually no time by using a few lines of code in a modern scripting program. This book offers an introduction to algorithms through the real-world problems they solve. The algorithms are presented in pseudocode and can readily be implemented in a computer language.The book presents algorithms simply and accessibly, without overwhelming readers or insulting their intelligence. Readers should be comfortable with mathematical fundamentals and have a basic understanding of how computers work; all other necessary concepts are explained in the text. After presenting background in pseudocode conventions, basic terminology, and data structures, chapters cover compression, cryptography, graphs, searching and sorting, hashing, classification, st...

  • Brand: Louridas Panos
  • ASIN: 0262035707
  • Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand (World Guide Real) BUY NOW

    Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your

    $6.92

    Let's face it...content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. What's been missing...until now...is the book that tells marketers exactly how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book gives you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand. World-renowned content marketing experts Robert Rose and Joe Pulizzi have teamed up to help marketing pros and business owners develop a content marketing plan that goes beyond theories and explains exactly how to turn that plan into reality. Managing Content Marketing will teach you to: --Build the Business Case for Content Marketing --Develop a Content Marketing Strategy that Works for Your Business --Tell a Consistent Story that Engages Your Customers --Determine the Right Marketing Channels to Implement --Create an Internal and External Workflow for Content Marketing --Measure Content Marketing and Communicate Results to Internal Stakeholders

  • Brand: Brand: Content Marketing Institute
  • ASIN: 0983330719
  • Mel Bay Music Theory in the Real World: A Practical Guide for Today's Musician (Real Guide World) BUY NOW

    Mel Bay Music Theory in the Real World: A Practical Guide for Today's

    $14.73

    In this book Mike Perlowin combines the practical experience of being a working musician in the fields of rock, blues, country, R&B, reggae, and bluegrass with the theoretical knowledge of an academic background to explain music theory in terms that any moderately accomplished musician can understand. Starting with the most basic of lessons, Perlowin clearly and concisely explains the tonal relationships between notes and how they form different types of scales and chords. Instead of using examples from unfamiliar classical music, this book uses well known tunes like Mary had a Little Lamb or Silent Night to illustrate theoretical principles. Rather than offering information on how to play a specific instrument, this book is designed for people who already play proficiently but don't understand music's underlying theoretical principles. Although the book is relatively short, it contains the equivalent of a year's worth of college level material, all made accessible to the average musician desiring a better understanding of music theory.

  • Brand: Mel Bay
  • ASIN: 0786645261
  • UPC: 796279059633
  • Color Design Workbook: A Real World Guide to Using Color in Graphic Design (World Guide Real) BUY NOW

    Color Design Workbook: A Real World Guide to Using Color in Graphic

    $6.27

    Now in Paperback!Since color is such a important part of graphic design, designers need the most up to date as well as the most fundamental, information on the subject to have the tools needed to use color effectively. From the meanings behind colors to working with color in presentations, this book provides readers with the vital information needed to apply color creatively and effectively to their design work. Readers also receive guidance on talking with clients about color and selling color ideas. The science behind color theory is also explained in easily understood language, and case studies are included to show the effects some color choices had on both their clients and consumers.

  • Brand: Stone, Terry Lee/ Adams, Sean/ Morioka, Noreen
  • ASIN: 1592534333
  • UPC: 080665003783